It transmits AMP HTML pages, then caches them, and then automatically improves upon their page performance. Google's AMP Cache is a delivery network that is proxy-based, used to distribute all valid AMP documents. These custom elements work to ensure that common patterns are simple to use. Most of the tags in AMP HTML are standard tags, but some of them are replaced to fit with the AMP components. In short, AMP HTML is standard HTML that incorporates custom AMP properties. The AMP JS library works to help render AMP HTML pages in a speedy manner, and Google's AMP Cache works to aid the cache of AMP HTML pages. This is HTML that has a number of restrictions related to dependable performance and a few extensions for putting together rich content that is more than just the basic HTML. Other techniques used for performance include pre-calculating the layout of all elements on page before the resources can be loaded, disabling slow CSS selectors, and sandboxing all iframes. One of the biggest advantages is that is has every element, even those from external sources, synchronized so that nothing within the page may be blocked from rendering. The AMP JavaScript (JS) library uses all of the best performance practices, is managing loading resources, and gives the user their custom tags-all to make sure that your page is rendered as quickly as possible. AMP has discovered that content that loads quickly leads to faster reading, and in turn that results in more consumption. AMP JS works to make sure that the most important content is loaded quickly and clearly, while third party content such as ads are not at the forefront so that users will see their preferred content as soon as possible. AMP is not a totally different technique for creating pages-it actually consists of normal HTML with a few restrictions and added specialized tags and does not require a lot of additional work. It relies on existing technologies and works in collaboration with the Internet's biggest names. The end product of AMP drastically improves the performance of mobile websites on the internet-so much so that the load time is often appearing to be instant. ![]() When a page isn't optimized for mobile use, you risk the chance of increased bounce rates-30% of users leave a page if it does not load within 3 seconds. When put into action, AMP consists of AMP HTML, the AMP JS library, and the Google AMP Cache. This is a way to construct web pages that will render quickly for static content. Garenne Bigby in Search Engine OptimizationĪMP stands for Accelerated Mobile Pages.
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